16/03/2008

Time to pretend

Finalmente, el estilo new rave alcanza su máxima expresión de la mano de dos estudiantes de una de las más tradicionales universidades americanas. ¿Contradicción? Ninguna. Por el contrario, los chicos de The Management (a.k.a. MGMT) combinan de manera magistral su background de college boys de la Costa Este con una estética urbana puramente indie rock.

Ben y Andrew, los preppy boys creadores de MGMT



Cinco años atrás, Ben Goldwasser y Andrew VanWyngarden comenzaban a hacer música en los dorms de Wesleyan University, una de las instituciones educativas más antiguas y prestigiosas de la recalcitrante Connecticut. Sin sed de triunfo, pero con mucha actitud, sedujeron a la prensa especializada y se convirtieron en el secreto mejor guardado de la escena indie neoyorquina. Hoy comienzan a asomar como gloriosos íconos de la escena new rave, a la par de otras agrupaciones trendsetters como son Cansei de ser Sexy, Of Montreal y Klaxons.




Su look es aniñado pero seductor, y merece ser destacado no tanto por su originalidad como por su equilibrio: t-shirts vintage en colores pastel, pantalones ultra skinny, hoodies gastados, shorts de jean destruidos, y la dosis justa de explosión fluor para seducir a las tropas adolescentes ávidas de novedad.


La banda en plena performance

Sin duda, los videos de MGMT sintetizan en forma seductora el imaginario visual de la dupla conformada por Ben y Andrew: un vertiginoso viaje psicodélico por la ruta del LSD; tribus juveniles practicando ceremonias secretas bajo un cielo technicolor; y un grado de teatralidad y densidad conceptual que seguramente servirá de inspiración a los diseñadores y cool hunters que ambicionan la aprobación de las generaciones noveles.


Website de MGMT

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